Imani Hepburn did her own makeup for the first time when she was 17 years old, and fell in love with it's magic ever since. She loved makeup so much and was so good at it, her friends and family wanted her to do it whenever they were going somewhere and she willingly did it for free. Passion is defined as a strong or extravagant fondness, enthusiasm, or desire for anything: Imani's anything is makeup application. She started her own business at the age of 18 on November 22, 2014..